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This guide defines the visual identity and tone of voice for Courtex. Use it to maintain a consistent brand across all touchpoints.
Logo
Primary Logo
The Courtex logo is a custom lettermark combining 'C' and 'X' into a single glyph, evoking the shape of a shuttlecock in flight. The logo sits within a rounded square container.
Courtex Logo
Lettermark within rounded-square container
Logo Variations
- Full logo: Lettermark + "Courtex" wordmark side by side
- Lettermark only: Icon alone (favicon, avatar, fav moments)
- Wordmark only: Text alone (headers, loading states)
Clear Space
Maintain clear space equal to the height of the 'C' on all sides of the logo.
Don'ts
- Do not stretch or distort the logo
- Do not change the logo colours
- Do not place on low-contrast backgrounds
- Do not add effects (shadows, gradients, outlines)
Colour Palette
Sage
#6b8e6f
Primary brand colour
Sage Light
#a8b89c
Secondary / accent
Sage Dark
#2d4a2e
Headings / emphasis
Charcoal
#1a1a1a
Body text
Warm White
#f5f0e8
Background / cards
Typography
Primary Font: EB Garamond
Used for headings, display text, and any content needing a touch of elegance.
Weights: Regular (400), Medium (500), Bold (700)
Secondary Font: Manrope
Used for body copy, UI labels, and any functional text.
Weights: Light (300), Regular (400), Medium (500), SemiBold (600), Bold (700)
Voice & Tone
Courtex speaks like a trusted friend who happens to be an organiser extraordinaire. We're warm, direct, and quietly confident.
Product / UI
"Session created! Your players will love it."
Marketing / Emails
"Stop juggling spreadsheets. Start playing."
Error / Status Messages
"Something went wrong. We've been notified and will fix it shortly."
Success / Celebrations
"You're all booked! Get ready for a ripper of a match."
When Things Go Wrong
"That didn't quite work. Our team's on it. Try again in a sec, yeah?"
Courtex Brand Guide — v1.0
Sophisticated. Modern. Trustworthy.
Built for grassroots badminton, designed with taste.