A badminton-first platform for grassroots players and organisers
The foundation of the Courtex brand
Courtex is the Strava for badminton — a digital-first community platform connecting fragmented grassroots players and organisers.
Badminton-first, accessible, minimalist-but-tasteful. Premium feel, affordable price.
Democratize badminton globally by bringing a fragmented, under-digitized sport into the modern era.
Community, Transparency, Accessibility, Integrity, Humility
Sophisticated. Modern. Trustworthy. Casual Australian tone. 70% playful, 30% earnest.
A tool for organisers (efficiency). A community for players (belonging).
A sophisticated palette rooted in Australian tones with modern accents
Primary colour. Brand hero, primary actions, trust and growth.
#6b8e6f
Secondary colour. Rewards, celebrations, secondary UI elements.
#c9a876
Accent colour. Trust, reliability, serious/data features.
#7a94b8
Shades for hover states, disabled states, and backgrounds
Two complementary typefaces create hierarchy and personality
EB Garamond, 2.5rem, weight 400
EB Garamond, 1.8rem, weight 500
EB Garamond, 1.3rem, weight 400
Manrope, 0.85rem, weight 600
Manrope, 1rem, weight 400
Manrope, 0.8rem, weight 300
Monogram mark representing shuttlecock, court, and future sports
On light backgrounds
On sage green backgrounds
Logo with wordmark – logo on left, wordmark to the right in EB Garamond
How Courtex speaks to different audiences
"Courtex handles the admin so you can focus on growing your social."
"Courtex is where you find your next game."
"Connecting badminton globally, one match at a time."
Applied design language across key UI patterns
Sage background. Used for main CTAs like "Find a Social" or "Book a Spot."
Amber. Used for secondary actions and rewards-related CTAs.
Slate. Used for trust-related or data-heavy features.
Elegant badge with amber. Celebrates achievement without being over-the-top.
Top 3 use sage, amber, and slate with subtle underlines. Shows MMR rating, no rank numbers.
Playful tone. Left border in muted yellow for visual interest without aggression.
Casual Australian personality that's helpful, never pretentious
Avoid unnecessary words. Say what you mean, clearly and concisely.
We don't exaggerate, and we don't stretch the meaning of words. Be honest.
We don't put other people down in order to lift ourselves up.
"Courtex handles the admin so you can focus on growing your social."
"Courtex is where you find your next game."
"You're all booked! Get ready for a ripper of a match."
"That didn't quite work. Our team's on it. Try again in a sec, yeah?"
Courtex Brand Guide — v1.0
Sophisticated. Modern. Trustworthy.
Built for grassroots badminton, designed with taste.